My work centres on communicating a brand's core beliefs through considered visual systems, whether shaping a fresh identity or developing ongoing campaign work. 

Driven by problem solving and visual storytelling, I help create and evolve existing brands to resonate with the wider world. This approach spans layout, creative direction, animation and typography for print and digital. 

I work closely with key stakeholders throughout the process, leading calls and workshops to align teams, shape direction and ensure ideas are executed with clarity and purpose. 

Selected projects include works for Red Bull, Condé Nast, Hearst, WWF, Time Out and Atlas Obscura.