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Las Vegas Coin Rush
Project Type
Game
Client
Hilton Grand Vacations
Role
Lead Designer
A social media filter game designed to promote the Las Vegas Grand Prix seating and event offerings at the Las Vegas Hilton on the Strip. The experience places users in the control of a newly branded Hilton teal HGV racing car, set against the Las Vegas skyline at dusk. Head-tilt controls and collectible branded coins encourage playful interaction and repeat engagement. Created as part of a team at HLabs.
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