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McGuire

Project Type

Branding

Role

Lead Designer

Client

Hearst Story Studio x McGuire Real Estate

McGuire is a family-run real estate business based in Vacaville, deeply rooted in its local community and positioned as a trusted guide through a significant life decision. The brand embodies stability, expertise and direction, serving as a reliable source of knowledge and reassurance.

The visual identity balances a sense of heritage with a modern edge, reflecting McGuire's established reputation. Line details derived from below the logo's 'c' form express structural stability, while a colour system differentiates the three divisions of the business. Created as part of a team at HLabs.

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